It’s just an experience, just an experience.” – Oprah Winfrey
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Building Your Brand in a Digitally Distracted World
“We’re hit with so many different branded messages daily, creating an unprecedented level of noise, so standing out can become a challenge.”
“So how does your brand stand out in the hearts and minds of your customer? How do you get people to know and care about what you do,..”
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Maintaining Career Drive & Passion, with Your Girlfriends... (finding your tribe)
“We all need a tribe, a community of people who will support you through the successes and failures. …because we all need to be lifted up throughout our careers.”
Allow me to share with you some of my affirmations from my community — online and off.
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THE WORLD WAS CAPTIVATED BY THE MPR RACCOON
A raccoon, dubbed the #mprraccoon, scaled a Minnesota Skyscraper and captivated the world -- why I do not know. But if you’re a brand that can relate, you should be in 'how can leverage this' mode.
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BRAND VALUE AND AWARENESS THROUGH HUMOR
Because humor allows people to experience your brand in a very personal way, a lot of buying decisions are emotional, they are not logical. Brands should work to move away from the TRANSACTIONAL to being more RELATIONAL.
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