Because humor allows people to experience your brand in a very personal way, a lot of buying decisions are emotional, they are not logical. Brands should work to move away from the TRANSACTIONAL to being more RELATIONAL.
Read MoreBecause humor allows people to experience your brand in a very personal way, a lot of buying decisions are emotional, they are not logical. Brands should work to move away from the TRANSACTIONAL to being more RELATIONAL.
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