IHOP changed its name --- or did it, and rival brands came with the humor heat. And it works... we like a good chuckle, cackle or belt out from the brands we're familiar or loyal to.
Because humor allows people to experience your brand in a very personal way, a lot of buying decisions are emotional, they are not logical. Brands should work to move away from the TRANSACTIONAL to being more RELATIONAL.
Bring humor to your brand if it makes sense -- don’t be afraid to lean into it; if it’s a core part of your brand voice because we ALL like to laugh.
Creating a bond is essential and humor can do that. Building a relationship with your customer/audience is important. The boundaries that we place when we say B2B or B2C -- when in the end; it’s an actual human on the other end. It’s really about human interactions and building those relationships with your customers/audience.
People will remember how you made them feel.
TIPS:
Have fun with your audience - a sense of humor can go a long way
Tell a compelling story - a funny story grabs attention
Take calculated risks - pushing the boundaries of your brand’s humor can have big rewards and give your brand a boost or it could bomb - I’m just sayin’. But don’t be afraid to take the risk.