Instagram is taking on YouTube. Instagram announced a new feature called IGtv that allows stand-alone video channels and upload long-form vertical videos up to 60 minutes long. There will also be a stand-alone app that you can download to use as well (in the coming weeks), which seems silly because Instagram has a history of creating secondary apps and then integrating them into the main app. Remember boomerang?
How it will work:
You will need to make an IGtv Channel, it will appear on your main IG profile story highlights
If you follow people who create an IGTV channel -- it will appear in your notification on the app of new videos, next to your inbox
The videos will not have ads in the FOR NOW -- likely to come later #bummer
I'm still a little confused because of Facebook Watch -- Facebook owns Instagram. Will you be watching?