Celebrities and their venture into wine

UPDATE: FEATURED IN THE APRIL 2019 VINEPAIR.COM

Marketing professional Sabrina Jackson, of SocialSab, and a longtime wine enthusiast, says she believes this partnership is a… (continued)

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John Legend has won numerous Grammys and an Oscar for his music, but creating the LVE wine collection with Raymond Vineyards is another passion of his. One of his main aims with the collection? Making sure his wife Chrissy Teigen loves it. LVE Wine: www.lvewines.com "Passion Project" is Fast Company's latest YouTube series.

John Legend has won numerous Grammys and an Oscar for his music, but creating the LVE wine collection with Raymond Vineyards is another passion of his. One of his main aims with the collection? Making sure his wife Chrissy Teigen loves it. 

I have a passion and love of wine for several years now, I like the process how this vine -- digs deep, and produces this fruit that becomes this commodity that moves across the world and makes money. I love the camaraderie and networking that wine networking remits, the people that I have connected with and vibe'd with over wine -- it's a fascinating world. A world that have an immense respect for -- it's also a world that has cast this negative perception of the people who indulge in wine. Snooty -- is the word most often heard from people outside of the world. But I'm doing my part to change that -- I have a wine club here in Dallas, specifically for the industry's less catered to demographic. And I've connected and networked with so many people that have exposed me to other avid lovers of the wine in the group and all over the country. I'm trying to get on Dallas Wine Chick's networking level -- she is in the KNOW, and I love following her journey.

WINE TO ME IS...

  • sophisticated

  • fun

  • opportune

  • worldly

  • educational

  • historic

  • pensive

  • sexy

  • relaxing

  • dependable...LOL!

What's your wine adjectives?

If you're curious, but not sure where to start or why? Watch on Netflix SOMM, SOMM: Into the Bottle, and my favorite SOUR GRAPES -- here you will understand our affinity for the world and it's quirks.

Cheers! Sab