There are now more than 5,000 tools in the marketing technology landscape for us to choose from according to Scott Brinker of the Chief Marketing Technologist Blog. So how do you decide on which one(s) to use when you have so many options? There's is no one answer -- you determine what your needs are, and experience with the new tool to see if it can meet your need or just continue to evolve like the rest of us; in getting better within the ever-changing social space.
Here are a 7 notable marketing tools from credible marketers, that can help make you a better marketer. So let’s go!
Hyp3r - Allows brands to engage with property patrons on social media who are patronizing, for example, a hotel property or workout facility, and they’re actively using social media while on-site, but they are not tagging the brand on social media -- with hyp3r you can talk with these people.
This tool is a social media heavy-hitter because, in addition to engaging with people who haven’t tagged you, you can create some stellar UGC, and create better customer service experiences
Crello - A free graphic design tool for creating social media, web and print images. Provides 10,000 free design templates and millions of stock images in design elements.
Now you’re probably thinking; well that sounds like Canva, however, with Crello, they have pre-made motion graphics that you can customize and download.
Easil - Again similar to Canva, they have a ton of templates for Instagram Stories, actually more than Canva. I bring up IG stories because Stories has surpassed Snapchat in daily active users.
You don’t have to use just ONE tool for your social media toolbox, you can have a plethora of marketing tools. If you're wanting to create quick Instagram Story Templates -- this is the platform to use. There’s a free version and paid.
Botletter - Facebook (Messenger) is fast growing as a promising marketing channel and some companies are beginning to use it as a central form of communication with their customers. With botletter you can grow your messenger subscriber list, sending customers messages from messenger or botletters.
Using botletter is similar to using most email marketing tools. Similar to how you would send an email to your subscriber list, you’d use botletter (having a title, image and CTA) This brings traditional newsletter experience into Facebook Messenger.
Promo - claiming to be one of the easiest video-maker on the market (create high-quality video in just a few moments) And many agree with its ease of use, with a library of over 2.8 million premium video clips and licensed music.
Animoto - Another video creation tool (video is one of the most important and effective marketing tactics over the past few years) This drag & drop video tool lets you easily customize pre-made templates in an editor or create one from scratch.
Ask Lisa - (Machine Learning Powered Engagement Predictor for Instagram) - You’ve probably taken plenty of photos and not sure, which to use, well, Lisa, using its Machine Learning Algorithm can help you pick the best photo for Instagram. The struggles of trying to pick a photo Instagram is a challenge.
If you've used any of these tools -- let me know in comments how it's worked for you!