After winning the MTV Movie Award for his portrayal of the Black Panther, Boseman called up James Shaw Jr., a real-life hero, and handed over the award to honor Shaw for saving lives by disarming the gunman who opened fire in a Tennessee Waffle House restaurant in April.
Genuine altruism is the best PR (public relations) that a celebrity publicist can ask for -- NO press release required, NO PSA needed, NO post-show interviews surrounding the act -- just let the moment ride in its authenticity. People like myself, love genuine character -- because it can’t be taught and it can’t be media trained, it speaks volumes about the person we all laud in the celebrity world.
"Receiving an award for playing a superhero is amazing, but it's even greater to acknowledge the heroes that we have in real life. I wanted to acknowledge somebody that's here today: James Shaw Jr."
Make no mistake, this wasn’t done for PR reasons, Chadwick is a real one, and I am even more of a fan. #WakandaForever