Interviewed on the Culture Soup Podcast w/ L. Michelle Smith

So grateful for L. Michelle Smith, M.S. laser coaching session. I went right to work on implementing my plan using L. Michelle’s tips. My plan to cultivate my community and board of directors — BIG challenge — focused on my goals! “Relationships are built on a solid rapport — having a service heart” ~ L. Michelle

✅ Establish a reputation for doing excellent work

✅ Show your value on LI beyond your title (use your title real estate effectively)

✅ Be authentic on and off-line (know who you are)

✅ Define Your Brand basket (your intentional actions that you put out there)

✅ ...listen to the podcast to consume more gems!

PODCAST EPISODE: https://podcasts.apple.com/us/podcast/ep-40-untangling-myths-networking-michelle-smith/id1437715578?i=1000444006120

Outrage Marketing is REAL! (Grammy's H&M, Dove and more!)

Brand’s love a good outrage strategy… why do people often act surprised when it happens?

• Grammy’s

• Adidas

• #Heineken

• #Dove

• #Forever21

• H&M

• #Prada ...etc

It’s called the “outrage #marketing” strategy — it is a thing. It’s the act of gaining attention in the most offensive way possible w/ the aim of drawing like-minded people to the brand or business. These brands KNOW exactly what they are doing to elicit this outrage from you. And they are getting exactly what they intended — your attention — your outrage, and free publicity.

My Bonsai... Brings Me Calm

Bonsai have long been respected in the ancient art of Feng Shui for their ability to draw life energies into a room, sharing them gladly with all who pass through. As a focus of sight, conversation, and living forces, a Bonsai can quickly spread joy and contentment to all who see it. It can balance a home or office, while asking for nothing but a little love and attention.

QUOTE OF THE DAY: Self-Confidence: How To Find It, How To Keep It - July 2018

Some studies have revealed that women are less likely to take on a new role or challenge unless they feel close to 100% sure that they can do it. Men are likely to take the role if they are only marginally sure.... more source: forbes.com

Social Media Transparency From Your Favorite Brands

Users can now see more information than ever before about how advertisers (your favs you follow); are using some of the largest social media platforms, thanks to ad transparency tools released earlier this week by Facebook and Twitter. Dark Posts can still be dark, but you will have more viewing privilege of them. source: venturebeat

How does Facebook’s ad-transparency tool work?

Every Facebook Page carries a new button called “Info and Ads.” That new section will display the ads the Page is currently running across Facebook, Instagram, Messenger and Facebook’s partner network. Facebook also will have a button to report each ad. Facebook also will publicly share more information about Pages. Pages will display changes to their names along with the date they were created. Facebook said it plans to add more information in the coming weeks. source: digiday.com

How does Twitter’s ad-transparency tool work?

Twitter calls its newly released tool an “Ad Transparency Center,” and it is available to view at ads.twitter.com/transparency. Here you can search for the handle of the account you want to see promoted tweets for. The tool will then pull up all of the tweets that particular account has promoted within the last seven days. Twitter will simply show you the promoted tweet, as well as how many likes and retweets it got. source: digiday.com

My initial thought, is awesome, it would be advantageous to see how one’s competition is advertising in various markets or countries, but I started with my favorite -- Total Wine & More, and they have a butt load of advertisements in different states, and I can’t see which states -- just that it’s in the U.S. market and these are their advertisements.

What do you think about the new transparency?