Brand’s love a good outrage strategy… why do people often act surprised when it happens?
Grammy’s
Adidas
H&M
#Prada ...etc
It’s called the “outrage #marketing” strategy — it is a thing. It’s the act of gaining attention in the most offensive way possible w/ the aim of drawing like-minded people to the brand or business. These brands KNOW exactly what they are doing to elicit this outrage from you. And they are getting exactly what they intended — your attention — your outrage, and free publicity.