“Never Waste a Good Crisis" ~ Winston Churchill
You're in the F&B (food & beverage) business.
Traffic is consistent, your wine club has a vast selection of flavorful Beaujolaises and Champagnes; with imports from all over the world. Business sales are in the black; consumers consistently patronize your brick & mortar, patrons trust you and your business staff. For all intents purposes, you are a successful business -- things are relatively good!
Then the unforeseeable grapples the entire world -- a global pandemic; its official name coined COVID-19 or Coronavirus. 'Ish has hit the proverbial fan! Hotspot cities globally have declared Shelter-In-Place & Stay-At-Home mandates. Non-essential businesses are legally required to close its doors, thus making sit-in tabling - not an option. However, if your business is considered essential -- you need to pivot your brick & mortar strategy, that is now relying on off-premise business (Take-Out or Delivery Only).
Phew! Alcohol purchase is still considered essential… now your "wine business" is deemed essential for take-out and delivery (Off-Premise).
Next, you and your team get creative to circumvent the stunted On-Premise traffic and engage in strategic marketing efforts in the midst of a current crisis and uncertain times.
CREATIVE WAYS TO APPROACH ON-PREMISE WINE SALES W/O ON-PREMISE WINE SALES CAPABILITIES -- TO STAY IN BUSINESS
Businesses need to assess and dig deeper into their consumer insights DAILY! Because this is an extreme pivot and your business has to adapt to this new normal because people still want to consume alcohol (According to the market research firm Nielsen, alcoholic beverage sales shot up 55%). Behavior is shifting and this the opportune time for marketers to leverage, capitalize, and take advantage of this moment (defining who their brand is).
...digging more into the digital landscape of e-commerce -- amid COVID-19