“H” ---- O-M-E-C ---- "O” ---- M-I-N-G --- It’s Homecoming yall! 🎵
My Freshman Year homecoming in college
Homecoming is more than a football game… homecoming to HBCU alum & #HBCU adjacent; it’s black fellowship, camaraderie, black joy, black families, black unity, and loving memories of why we choose the HBCU life. I felt like I belonged when I stepped foot on campus. I too was captivated by the experience, as a freshman on campus. That’s where I was introduced to the sorority that I would eventfully become a life-long member of, Alpha Kappa Alpha Sorority, Inc. #skeewee
However, this year -- unfortunately, homecoming festivities at most schools have been canceled because of the pandemic.
This will be ripe for virtual and drive-thru events -- I am looking forward to seeing how brands will work to insert themselves into the homecoming experience this year. How they will connect to their customers during Covid-19. How will brands evolve your emotional state to connect their products to you the consumer? Making the brand live in the life of that person.
It’s a feat that this marketing professional is looking forward to experiencing. Will the majorettes perform virtually on the field? Will the bands play to an empty stadium, that feeds off the crowd energy.