good bye, Susan Salka
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Sab current reads...
Marketing To Mindstates: To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior
The Go-Giver by Bob Burg & John David Mann
Epi: 36 - "Pura Vida" in Tamarindo, Costa Rica
Listen Up!
Sab talks about the lessons learned during her solo travel to Tamarindo, Costa Rica as a black woman. And she shares that she recently was introduced to plant-based Magic Mushrooms - Psilocybin.
I literally jumped out of bed and threw whatever on — sorry for the slip ..LOL
‘Baptized in Blackness’: Why Homecoming Is Vital to the Black College Experience (via: nytimes.com)
“H” ---- O-M-E-C ---- "O” ---- M-I-N-G --- It’s Homecoming yall! 🎵
My Freshman Year homecoming in college
Homecoming is more than a football game… homecoming to HBCU alum & #HBCU adjacent; it’s black fellowship, camaraderie, black joy, black families, black unity, and loving memories of why we choose the HBCU life. I felt like I belonged when I stepped foot on campus. I too was captivated by the experience, as a freshman on campus. That’s where I was introduced to the sorority that I would eventfully become a life-long member of, Alpha Kappa Alpha Sorority, Inc. #skeewee
However, this year -- unfortunately, homecoming festivities at most schools have been canceled because of the pandemic.
This will be ripe for virtual and drive-thru events -- I am looking forward to seeing how brands will work to insert themselves into the homecoming experience this year. How they will connect to their customers during Covid-19. How will brands evolve your emotional state to connect their products to you the consumer? Making the brand live in the life of that person.
It’s a feat that this marketing professional is looking forward to experiencing. Will the majorettes perform virtually on the field? Will the bands play to an empty stadium, that feeds off the crowd energy.
read article….
#homecoming #homecoming2020 #marketing #branding #covid19
Image via VinePair.com
How the Wine Industry is Marketing In Covid-19 (Pivoting, Adapting & Innovating)
“Never Waste a Good Crisis" ~ Winston Churchill
You're in the F&B (food & beverage) business.
Traffic is consistent, your wine club has a vast selection of flavorful Beaujolaises and Champagnes; with imports from all over the world. Business sales are in the black; consumers consistently patronize your brick & mortar, patrons trust you and your business staff. For all intents purposes, you are a successful business -- things are relatively good!
Then the unforeseeable grapples the entire world -- a global pandemic; its official name coined COVID-19 or Coronavirus. 'Ish has hit the proverbial fan! Hotspot cities globally have declared Shelter-In-Place & Stay-At-Home mandates. Non-essential businesses are legally required to close its doors, thus making sit-in tabling - not an option. However, if your business is considered essential -- you need to pivot your brick & mortar strategy, that is now relying on off-premise business (Take-Out or Delivery Only).
Phew! Alcohol purchase is still considered essential… now your "wine business" is deemed essential for take-out and delivery (Off-Premise).
Next, you and your team get creative to circumvent the stunted On-Premise traffic and engage in strategic marketing efforts in the midst of a current crisis and uncertain times.
CREATIVE WAYS TO APPROACH ON-PREMISE WINE SALES W/O ON-PREMISE WINE SALES CAPABILITIES -- TO STAY IN BUSINESS
Businesses need to assess and dig deeper into their consumer insights DAILY! Because this is an extreme pivot and your business has to adapt to this new normal because people still want to consume alcohol (According to the market research firm Nielsen, alcoholic beverage sales shot up 55%). Behavior is shifting and this the opportune time for marketers to leverage, capitalize, and take advantage of this moment (defining who their brand is).
...digging more into the digital landscape of e-commerce -- amid COVID-19