A raccoon, dubbed the #mprraccoon, scaled a Minnesota Skyscraper and captivated the world -- why I do not know. But if you’re a brand that can relate, you should be in 'how can leverage this' mode.
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BRAND VALUE AND AWARENESS THROUGH HUMOR
Because humor allows people to experience your brand in a very personal way, a lot of buying decisions are emotional, they are not logical. Brands should work to move away from the TRANSACTIONAL to being more RELATIONAL.
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